01
Growth leaks
We find where demand, conversion and margin leak before increasing spend.
Performance marketing for commerce brands
Growth that shows up in profit.
The Ads Street turns fragmented media, customer and marketplace data into a repeatable growth engine - so every rupee of demand generation works harder.
For ambitious D2C, retail and marketplace brands that need more than a media buying partner.
The growth equation
CM3
Profitability, not vanity metrics, becomes the operating system.
LTV
Scale the cohorts that return more value over time.
CAC
Find and reduce the real cost of acquiring quality customers.
Intent
Capture high-potential demand across search, feeds and marketplaces.
Less wasteMore profitable growth
Revenue quality / customer value Wasted acquisition cost
Selected client experience
ethiekPanna JewellersCENTREPOINTSOBHAH&MDECATHLONLenovo.
The problem we solve
Your dashboards show ROAS. Your P&L needs answers.
Marketing performance is rarely just a targeting problem. It is usually a system problem: the wrong product is being promoted, conversion quality is not reaching the ad platforms, organic rank is being cannibalised, or profitable customers are being treated like everyone else.
02
False efficiency
We separate actual incremental growth from campaigns that merely capture existing demand.
03
Invisible customer value
We make LTV, cohort quality and repeat propensity visible in acquisition decisions.
04
Unclaimed demand
We map category gaps, high-intent search niches and catalog opportunities your brand can own.
Selected outcomes
Marketplace growth
D2C growth
More growth. Less wasted spend. Better unit economics.
A category-led growth system made marketplace scale profitable.
We stopped spending where products already owned organic demand, then redirected budget into high-potential niches and higher-intent recovery moments.
+60%topline growth
CM3marketplace profitability achieved
3×existing paid ROAS on cart recovery
- Identified campaigns cannibalising organic sales
- Mapped 5-10 high-potential niches per category
- Repositioned product titles for search relevance
- Used organic rank intelligence to free budget
A cohort-driven plan reduced CAC without sacrificing customer value.
We used first-party order data to understand profitable customer cohorts, focused spend accordingly and built more relevant landing experiences.
-60%CAC while preserving LTV
3×topline growth
CM3profitability per customer achieved
- Measured LTV and CAC by meaningful customer cuts
- Prioritised the most profitable cohorts
- Scaled acquisition around cohort quality
- Built custom landing pages to improve AOV and LTV
Full-funnel performance
Every layer of the journey should make the next one work harder.
The goal is not just more conversions today. It is a system that earns attention, captures intent, recovers demand and compounds customer value.
01
Awareness
Build qualified reach through video, display, YouTube and short-form creative.
02
Consideration
Increase intent with traffic, content, search and category discovery campaigns.
03
Conversion
Capture sales through ads, listings, landing pages and offer architecture.
04
Retargeting
Recover high-intent demand with behavioural segmentation and cart intelligence.
05
Loyalty
Nurture customers through lifecycle journeys, WhatsApp, email and automation.
What we bring to the table
A performance partner that sees beyond the ad account.
Meta & Google
Full-funnel demand generation, creative testing, conversion quality and platform learning loops.
Marketplace growth
Amazon, Flipkart, Myntra and catalog-led growth that improves both discovery and margin.
SEO & AI search
Search opportunity, content and generative engine optimisation (GEO) for discovery that compounds.
CRO & landing pages
Sharper propositions and cohort-aware pages designed to create more value from the traffic you already buy.
Retention & loyalty
RFM-led customer journeys and lifecycle programmes that improve repeat rate, LTV and payback.
Growth analytics
Commercial dashboards and operating rhythms that make decisions faster, clearer and more profitable.
A useful first conversation
Find the one growth constraint worth fixing next.
Bring us your current objective. We will help you frame the highest-leverage questions across media, customer value, catalog, conversion and retention.