The Ads Street combines hands-on performance expertise with a practical understanding of retail, ecommerce, customer value, product economics and marketplace growth.
Many agencies report from the platform outward. We work from the business inward - using the platform as a powerful lever, but never mistaking it for the whole growth system.
“Good performance marketing turns evidence into a system. Great performance marketing turns that system into an unfair advantage.”
The Ads Street point of view
The work is hands-on, senior and commercially grounded.
IIM Ahmedabad and BITS Pilani alumnus with 15+ years of retail and ecommerce leadership experience. Grew the Digital business of a Home Brand from 0 to ~₹200 crore as its Head of Ecommerce. Tripled Digital Revenue of an Ethnic Wear Brand as its Chief Digital Officer. Turned around a declining 1000Cr+ Retail Business.
Retail + ecommerce growth leaderBITS Pilani alumnus with 7+ years of experience growing brands across Meta, Google, marketplaces, quick commerce, SEO and GEO. Brings a rigorous performance lens shaped by prior experience at J.P. Morgan and years of hands-on client growth work.
Media, marketplaces + growth systemsITM Mumbai alumnus with 10+ years of experience growing brands across Meta, Google, marketplaces, quick commerce, SEO, GEO and programmatic. Brings particular programmatic advertising expertise across the Middle East.
Programmatic + MENA expertiseWe do not treat impressions, clicks or even ROAS as the final answer. We keep asking what the activity does to margin and growth quality.
Pricing, assortment, inventory, catalog quality, customer intent and retention all shape what media can achieve.
Insight is only valuable when it changes an action. We keep decisions close to the data and optimise continuously.
Start with a focused conversation on what is constraining your next stage of scale.